$uper Bowl = The Big Game

I'm having a lot of fun managing the Creative and Editorial direction for Kellogg's Snackpicks.com. When it came time to create a $uper Bowl guide with recipes, menus, party tips, etc. I was reminded that Kellogg's is not an official sponsor of the $uper Bowl, and I couldn't use that name, I had to refer to it as "The Big Game."

"What?," I thought to myself,  "Nobody will know what we're talking about." But then I starting looking around and noticed "The Big Game" is the unofficial name that all marketers (that aren't official sponsors of the $uper Bowl) have adopted.

See below for some examples showing how "The Big Game" is being marketed. Then check out what I've done on Snackpicks.com to get around this hurdle.

 

Crate and Barrel

FoodNetwork.com

Hebrew National

 

Target

I'm impressed with their "Two big dates to love" campaign. It gets around the challenge of marketing both The Big Game and Valentine's Day separately when they are so close together on the calendar.

I don't have room to show the whole image here but you can check it out at Target.com and in stores.

 

Publix

 

Epicurious

They actually write the "unmentionable"...maybe they are an official sponsor. I need to verify.

Now check out what I've done on Snackpicks.com to get around this hurdle. Enjoy the recipes (I love the guacamole dip. I think it's so clever.) and the party tips shouldn't be missed.